Do You Know the Three Most Important Marketing Metrics?
Sometimes the numbers aren't what they seem. Higher response rates don't always mean better results. Conversion rates don't always tell the whole story. And average order value can be misleading. So...
View ArticleDirect Mail: Lessons from the Movies
According to CSO Insights in a report published this past July, 39% of companies doing lead generation planned to reduce their direct mail spending in the next 12 months. Only 18% said they planned to...
View ArticleTargeting, Inference and Missing the Point
If you notice how direct marketers are treating you, you can figure out how well they know you…and what techniques they’re using to try to get you to buy. Sometimes marketers target you using previous...
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