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Channel: The Digital Nirvana » Michael Paladini
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Do You Know the Three Most Important Marketing Metrics?

Sometimes the numbers aren't what they seem. Higher response rates don't always mean better results. Conversion rates don't always tell the whole story. And average order value can be misleading. So...

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Direct Mail: Lessons from the Movies

According to CSO Insights in a report published this past July, 39% of companies doing lead generation planned to reduce their direct mail spending in the next 12 months. Only 18% said they planned to...

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Targeting, Inference and Missing the Point

If you notice how direct marketers are treating you, you can figure out how well they know you…and what techniques they’re using to try to get you to buy. Sometimes marketers target you using previous...

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